Appearls

Appearls is a full-service design and development company specialized in providing web and mobile solutions to startup and enterprise clients.

contact@appearls.com
971 543 367865
+1 (203)446-5381

Design Brief

This step is one of the most important parts of the process. Before any design work starts, we sit with our clients to understand their business and purpose. We take the complete requirements of the clients and evaluate their competitors’ branding to ensure that we create a distinctive logo and brand identity that sets them apart..

Research & Brainstorming

We spend a great deal of time researching. We research the client’s industry and study the historical and future perspective of the client within the industry. We research and analyze the client’s competitors and target market. Knowing the client’s audience is very important. Most companies understand their differentiator but miss the emotional motivators that drive their customers..

Sketch, Present & Iterate

We conceptualize some ideas and make decisions on the possible design directions. Sketching makes it easier for us to layout and processes our ideas. Once we have our concepts in place we start with the design of the logo. We use Adobe Illustrator to design our ideas from pen and paper to digital and print. We mockup and present the logo to various mediums (e.g stationery, vehicle, signage etc) to show the client how the logo will look and work in reality. The designs are sent to the client for review and feedback..

Revise & Refine

Based on the feedback from the client, we revise the designs, which evolve them even further. We also play with different colors. The selected logo may require some final tweaks based on the client’s feedback. We find it important to keep the original strategy in mind during this step. If we decide to change the color or typeface, we need to ensure it’s still appealing to the target audience and in line with the look, we were going for

Finalize Deliverable & Celebrate

All Exclusive Logo Designs

Logo design is a complex creative process that requires several steps to achieve a remarkable result that is effective, targets the right market, reflects your brand, and stands out from the crowd. Thus the logo design process requires time, research, analysis, thought, and careful attention to detail.